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ABOUT US_W16.JPG






About Us

OUCH is an independent Australian fashion and accessories label aimed at cool kids around the globe. Our small team of creatives is dedicated to bringing you quality, durable kids clothing that is comfortable to wear, but most importantly, play in.

OUCH is mischievous, charming and full of imagination.
Spend over $50 for FREE SHIPPING Australia wide!
STAY IN THE LOOP & RECEIVE 10% OFF!